When my wife, who is also a psychologist, actually talks about what movies we should see tonight and names three options, she’s being a choice architect.” The influence of choice architects on decision making You have kids, you lay out outfits for them in the morning. “We’re all choice architects, we lay out decisions for other people. Using choice architecture to our benefit, and to improve or create new interventions.The gradual convergence of choice architecture and choice engine design.How choice engines differ from choice architecture.Assembled preferences and how they influence our decision making.What are designers, and how do they influence others’ decisions?.Differentiating choice architecture from nudges.It also dives into how, if we are aware of how choice architecture works, we can actually use it to our benefit, and make better decisions. This conversation details important topics from the book, such as what choice architecture is, and how it relates to choice engines. Johnson’s expertise lies in how we make decisions, but also how those decisions are influenced by how our choices are perceived. In this episode of The Decision Corner podcast, Brooke is joined by Eric Johnson, director of the Center for Decision Sciences at Columbia University and author of the upcoming release, The Elements of Choice.
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